Who We Are
ClearRoute Insurance is a specialist commercial insurance brokerage with a strong focus on fleet and truck insurance. We understand that for transport operators and trade businesses, vehicles aren’t just assets — they’re the engine of your livelihood. When they stop, your business stops.
While fleet and heavy vehicle insurance is our specialty, we we can also offer our advice across all areas of commercial insurance, including public liability, property, plant, equipment and business cover.
Ella is the Co-Director of ClearRoute Insurance Services, a new and ambitious venture built on more than 15 years of experience across multiple sectors of the insurance industry.
Throughout her career, Ella has developed a strong reputation for leadership, strategic vision, and delivering outstanding results. She successfully founded and grew her own commercial insurance brokerage, leading a high-performing team to a strong and respected position within the market.
Now at the helm of ClearRoute Insurance Services, Ella combines her proven expertise with a forward-thinking approach to client service and innovation. She is joined by her highly skilled business partner, Liam, a valued asset to the insurance profession, whom she first met in the early years of her career. Together, they bring a shared commitment to excellence, integrity, and long-term client relationships.
Ella remains passionate about providing tailored insurance solutions, clear advice, and dependable support, ensuring every client receives the highest standard of service.


With two decades in the insurance industry and experience across some of the country’s leading broking firms, Liam founded ClearRoute Insurance to offer something better — specialist advice backed by genuine personal service.
His background in fleet, transport, and commercial insurance gives clients confidence they’re working with someone who understands the complexities of their business. Liam works closely with every client, providing clear guidance, tailored solutions, and strong advocacy at claim time.
His goal is simple: make insurance straightforward and ensure every client feels supported, protected, and looked after.

“We have been long-standing clients of Ella and wouldn’t consider using anyone else. She offers a highly professional service while maintaining a friendly, personal relationship with her clients.”

“Working with Liam has made managing our insurance straightforward and stress-free. He is always available to answer questions, explain our options clearly, and secure competitive premiums without compromising on cover.”

“Our long-standing relationship with Liam is built on trust, transparency, and outstanding customer service. He always puts our interests first and continues to exceed our expectations.”

We're committed to empowering your business with specialist insurance advice, insightful risk consulting, and personalised support.
For a free quote, simply fill out the form and a member of our team will get back to you as soon as possible.

ClearRoute Insurance Services Ltd is an Appointed Representative of Gauntlet Risk Management Ltd who are authorised and regulated by the Financial Conduct Authority (FCA) under firm reference number 308081.
Copthall House, King Street, Newcastle-under-Lyme Staffordshire ST5 1EL
01782 508605
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